There is still much debate over the roles of different
shopping channels and the future of the shopping
experience. The team at Oracle Bronto wanted to
understand the shopping habits of U.S. consumers who
shop in-store, such as how frequently they’re shopping,
which factors motivate them to shop in-store and
what they want to see in the future. We learned some
interesting facts about who is shopping in-store—and
why. Variables depend on motivating factors such as
need, income, and demographic, or intangibles such as
desire to see or feel a product. Which factors influence
in-store shopping behavior, and how? Find out here.
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