In an increasingly globalized world, businesses are hurrying to provide a geographically dispersed consumer base with high quality websites. However, these customers are resistant to generic web content that is not specific to their specific location. To address this problem, WP Engine is offering GeoIP, a radical solution that allows WordPress sites to have a global reach while retaining a local feel.
This technology can aid businesses by:
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• Displaying local tax, time zone, and shipping information
• Providing information in the local language
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