Bridging the Marketing-Sales Divide

The traditional sales-marketing divide hasn’t been bridged even after decades of realizing the need to do so. In order to bridge the divide and understand the differences and similarities between a Customer Relationship Management (CRM) platform, a Marketing Automation (MA) software solution, and Email Marketing service providers, it is important to know exactly how the sales funnel works and the requirements of each stage.

Our detailed whitepaper compares and contrasts CRMs, MAs, and Email Marketing software based on the following criteria: 

• Sales funnel, including Top of the Funnel (ToF), Middle of the Funnel (MoF), and Bottom of the Funnel (Bof)
• Features, including channels, analytics, and segmentations
• Integrations with support platforms and contact centers 




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