BI vs. BA


Business intelligence and business analytics. Many sources use the two terms interchangeably, but this incorrect usage diminishes the differences between the two solutions. If you’re considering either solution for your company, our new guide can help you. We distill down the differences between business intelligence and analytics, giving you the pros and cons of both solutions and helping you choose which will better serve your organization. Read on to discover the following:

  • Lead philosophy versus lag philosophy
  • How each technology changes business
  • Failures and successes of each solution
  • And much more

Related Articles

What is UI,UX, and CX?

Read this article to understand the differences in UI, UX, and CX to learn how you can each for better customer experiences in your company.

What is a CX Software?

Learn more about the features and functionality of leading CX software and discover the customer experience benefits that CX tools can bring to your business.

What is a Customer Experience Strategy?

Learn how to craft a customer experience strategy to improve your customer interactions and processes with leading CX software.