The Benefits Of Web Analytics
Web analytics has been gaining steady popularity among the online community, and is showing no signs of slowing. It is a great device to look at your latest internet site trends and your visitors' or users' preferences in terms of site features.
On top of that, having dedicated business intelligence and analytics tools can add leverage to your web analytics, as top business intelligence vendors offer everything from campaign performance reporting to AI-powered predictive analytics, via a convenient SaaS package.
Sophisticated capabilities aside, here are some of the most fundamental (yet highly effective) outcomes that a reliable web analytics solution can deliver, in the interest of mapping your business’s footprint over digital media and the web at large.
Monitor Visitors and Users
With web analytics, you know how long your visitor stayed on your site, who they are and what source they came from. It is possible for you to know their clickstream activity, the keywords they may have used to access your site, and how they came to enter your site in the first place. You can also see the number of times a visitor returned to your site and which pages took preference over the others. All in all, very useful information that is vital in order to make constructive website changes.
By using dashboards, graphs and other forms of data visualizations, metrics can be mapped in multiple ways to entertain different perspectives. The process of visualizing data requires a steady plan, valid data sources and the right tools - but can be carried out successfully once your team can identify what your business’s exact goals are, and which metrics are needed to facilitate the very same.
Optimize Your Website and Other Digital Channels
Once you have carefully studied the actions of your visitors, you will be able to make some changes. This puts you in a great position to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. You can improve, streamline or reshape site navigation to better assist your visitors, and improve their overall browsing experience.
One crucial way that your site can be optimized is by making it rank higher on search engines. When someone searches for a product or service that is related to what your business specializes in, delivering links to your website as high up along the search results as much as possible is of prime importance to most businesses relying on revenue via digital channels.
Search Engine Optimization (SEO) can therefore be planned based on visitors, clicks, traffic and other KPIs currently generated by your website, so it ranks high and can therefore be seen by visitors. Again, leading business intelligence providers can further help to streamline which metrics are relevant for your business, while suggesting the right tools and integrations to facilitate a steady flow of the right data.
Formulate a Sales and E-marketing Plan
Web analytics will be able to assist you in the preparation of an e-marketing plan. This will be more effective because your plan will be based on solid facts and not mere probabilities. You‘ll know what is popular on the site, and what your market likes and wants. By tracking highly-viewed items, you will learn which features receive the highest interest. You can even use analytics data to enhance other programs that you already have in place - like PPC for example. Then you can work on expanding your client base, as well as retaining your current customers.
As you analyse your existing marketing campaigns, strive to improve them with the feedback and guidance of various members within your organization. By measuring progress through web analytics, seek to improve campaigns with regular assessment sessions. Choosing the right BI software can streamline all these processes for you by monitoring campaign performance on a real-time basis, and alerting various team members to statistics that may require their attention.
If you already use BI software, understanding how various departments such as sales, marketing and operations can collaborate to identify campaign success is a good starting point. The right tools can not only simplify metrics, but can also help your teams make sense of otherwise inert big data that may just be getting accumulated with every interaction and transaction between you and your customers.
If you don’t have dedicated tools for reporting and analytics, it is useful to compare business intelligence software before you buy one. Determining which BI software to purchase is bound to be a medium to long-term decision, as variables such as ease of use and value for money really influence the overall results of all the business strategies you initiate - based on the numbers presented by the software, of course.