Customer Relationship Management systems are evolving rapidly and the concept of a unified business suite capable of supervising, monitoring and optimizing the interactions of a business with clients, prospects, employees, vendors and even media is fast becoming a reality.
With the age of the xRM (extended CRM) just around the corner, this whitepaper will:
- Give you a good understanding of why a CRM is flexible and can be used innovatively
- List out the vendors who have developed xRM worthy products
- Elaborate upon successful innovations by real companies
- Provide a checklist of the principles driving creativity that will unlock the power of you CRM!
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