Lead nurturing, also called drip marketing, is one of the most powerful features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business.
Want to learn more?
Take a look at our Complete Guide to Lead Nurturing, which includes:
Small-business owners, when was the last time you took a vacation? If you scoff at the very thought, if even the idea...