According to Gleanster, CMOs at top-performing companies said that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%).
The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment.
The eBook covers:
- Top two techniques for accelerating your sales funnel
- How marketing automation can help improve marketing and sales alignment
- How your close rates will be (positively!) impacted by an automation tool
- How marketing automation provide increased perfomance insight
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