Reducing customer effort is one of the most direct ways to increase customer satisfaction, and setting up a well-run contact center is a good way to do this.

Unfortunately, there are many myths that keep business owners from considering the switch. They incorrectly assume that contact centers and call centers are the same thing, or that email isn’t an important part of customer service.

To help you gain a better understanding of them, we’ve put together a guide that busts 10 of the most prominent myths about contact centers.

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