Average ecommerce conversion rates range from
2 to 5%.1 Yet, many retailers are reluctant to
automate browse recovery emails because they
have these questions:
• How will consumers respond to emails
generated from an online shopping session?
• Will they view the emails as intrusive? Will that
increase my unsubscribe rates?
• Will automated browse recovery emails really
get shoppers to come back and buy from my
If you’re skeptical, don’t worry. Browse recovery
emails are a blockbuster. Brands that use our
Browse Recovery app are seeing impressive
results, with conversion rates of up to 20%
and return on investment (ROI) ranging from
10x to 60x.
If you’re among the early adopters seeing such
success, congratulations! If you haven’t started
using a browse recovery strategy, or if you use it
but haven’t seen the same ROI, you’re in the right
place. Here’s the four-step game plan we
developed based on our customers who have
been the most successful in applying a browse
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