Did you know that 83% of Twitter users who tweeted a complaint said they loved receiving a response from the brand?
In order to provide the best possible service to your customers, you MUST provide service on the channels that they are utilizing. Social customer service might seem scary and undefined, but can be much more effective and less expensive than traditional channels.
If you are interested in turning customer service into a more enjoyable experience and turning at-risk customers into brand advocates, make sure to download and read The Social Side of Service.
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