Back

The B2B Marketer's Guide to Decoding Metrics

the-b2b-marketers-guide-to-decoding-metrics

As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both.

Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).

Related Articles

Top Tips for Enjoying the Holiday Without Putting Your Business On Hold

Small-business owners, when was the last time you took a vacation? If you scoff at the very thought, if even the idea...

Tops Trends in Social Media Marketing in 2017

Online, social networks have quickly amassed rabid users of their convenient, enjoyable platforms delivering social n...

Top 10 Social Media Marketing Companies

As the digital marketing field matures, new tools and new strategies are constantly emerging. Social media is more im...