How to Avoid Top CRM Failures

With some reports showing figures between 50% and up to as high as 70% failure rates for Customer Relationship Management  programs it is necessary for organizations to understand what CRM disasters are causing these issues and how to avoid them. Much of the time, pre-emptive action is needed to ward off potential disasters. In our white paper, "CRM Disasters to Avoid", we give it to you straight -- we'll identify the areas in which disasters are most commonly seen, and most importantly, how to avoid issues by correctly preparing and fine-tuning your solution.

Don't be a victim of a failed CRM experiment. Give yourself insight into how to avoid CRM disasters in the following areas:

• Technology -- different programs and their strengths and weaknesses
• Employees -- how to ensure buy in at all levels
• Customers -- the core of your CRM solution