The brand loyalty and revenue potential from email is huge
– but only if your messages make it to the inbox and compel
your subscribers to open and act. Your success at delivering
emails to your subscribers can make or break your email
marketing program. Yet, many marketers still do not fully
realize the importance of deliverability and don’t have a
good understanding of how to improve and protect it. This
paper explores the concept of deliverability – what can
affect it, how it is calculated and how you can improve it.
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