CRM software allows businesses to get rid of the Rolodex and create a centralized, comprehensive database of previous customers and prospects. With a good CRM solution, you can create a record of every interaction between your company and the customer, allowing you to see a 360-degree view of the customer.

When cultivating relationships between new and existing customers, CRM software is a powerful tool in your arsenal. Used in combination with Marketing Automation Platforms (MAPs), CRM software is even more useful in plugging up gaps in the sales funnel.

Check out these common reasons why businesses need a CRM solution:

• Poor Customer Churn Rate
• Inadequate Growth
• Data Tracking Troubles

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