Top 7 Web Conferencing Features for a Successful Business

The successful expansion and growth of your business is largely dependent upon quality collaborations necessary both internally with your teams and employees and externally with leads, clients, or important business partners. Because collaboration and connection are so important for businesses to thrive, many companies are harnessing the connective powers of the internet for their online meeting purposes by using web conferencing.

Video conferencing systems provide an array of services and features that are designed to make your online meetings, presentations, and webinars more impactful, personal, and productive. Web conferencing software is available in onsite and cloud-based versions, making it an affordable business communications solution for companies of every size to connect and conduct business with fluidity and ease. Some video conferencing service providers even offer free web conferencing options as well.

Whether you are considering using a web conferencing service for the first time or upgrading to a new provider that will meet your growing business requirements, here are the top seven web conferencing features you’ll need for successful, collaborative online meetings.

 Reliable System Up-Time

One of the most important features or offerings of a web conferencing service is system reliability and up-time. You need to be able to depend on your web conferencing system and know that it will function properly while you’re holding important online meetings or presentations. Frequent system crashes or excessive downtime can easily result in lost business and profits if your meetings with important partners disconnect or do not function optimally.

 Simple Attendee Access, Navigation, and Use

Ease of use for your online meeting attendees is a key feature to consider as you select a web conferencing system. You will likely have the most success with an option that is easy to use and access, and does not require attendees to download any additional software onto their computer simply to join the online meeting. Confusion or difficulty with accessing the online meeting can cause potential clients or customers to miss valuable portions of the meeting, or decide not to attend at all if the process becomes too complex or arduous.

 Seamless Screen and Document Sharing

Most web conferencing systems offer dynamic screen sharing and document sharing options that are accessible for presenters and attendees to use during the course of an online meeting. The ability to share your screen or provide a document for attendees to all view during the meeting can help enrich their understanding and build confidence in your company when supporting information or documents can be delivered exactly when they’re relevant in the meeting. Choose a web conferencing service that offers seamless screen sharing capabilities with fast download times and minimal bandwidth usage for the very best results.

 Presentation Streaming Tools

While you could share a PowerPoint presentation via the screen sharing feature of your web conferencing service, most versions offer a more streamlined presentation tool that is designed to reduce viewing issues for attendees and give the presenter more control and options during the meeting. For example, as a presenter or meeting moderator, you can have the presentation going while still being able to view attendee comments and questions so you can interact in a more meaningful and engaging manner with those attending your online meeting.

 High Quality Two-Way Audio and Video

When you gather a quality group together in a web conference, you will want to make sure that everyone can hear you, and that you can also clearly hear and understand them when the time comes for discussion. Many web conferencing services offer high quality, two-way audio and video capabilities to ensure everyone is heard during your online meeting. If you are conducting a presentation, and want to minimize distracting background noises or feedback, you also have the option to mute the audio for all attendees until the time comes for group questions or discussions.

 Dependable Options for Recording and Sharing

Often times, key partners or potential customers will not be able to attend your online meeting while you are conducting it live. For this reason, it is important that your web conferencing service provides dependable options for recording online meetings as well as an easy way to share those recordings.

 Robust Analytics and Reporting

Most web conferencing providers offer reporting and analytics programs that work in conjunction with their software and services. These analytics will help provide you important information about how many people attended, if people lost interest and left the meeting, what questions were asked, etc. Capturing and analyzing this data will help provide you deeper insight into your business, your messaging, and your collaborations for the future.

For an extensive comparison of web conferencing providers, services, and features, download our free Conferencing Comparison Guide to use as a handy tool as you make your decision on which services and features will best benefit your business.