Desktop Video Conferencing vs. Conference Room

What’s the difference? Strong relationships are good business, at every level of your organization, and human connection is a vital piece of relationship building, and desktop video conferencing helps you make meaningful face-to-face connections with your team and business contacts.

Video conferencing offers huge benefits for business use, and many companies are using the software to enhance communications, internally and externally

Desktop Video Conferencing

Desktop video conferencing software makes it possible for you to hold meaningful business meetings through video. You simply load the software on to your desktop computer or laptop, and gain the power to initiate and receive video calls anywhere with an internet connection. Most video conferencing solutions also offer a mobile app that you can use to hold video conferences on your smartphone or tablet.

Conference Room Meetings

Conference rooms have long been the preferred method of conducting important in-person business interactions. To expand into international markets with more speed, companies began transforming their conference rooms to virtual meetings centers with video so that teams could connect between offices and deals could be made across oceans more quickly without losing the aspect of human interaction in meetings.

The Differences Between Desktop Video Conferencing and Conference Meeting Rooms

Desktop video conferencing solutions are popular among businesses due to the vast benefits a company can enjoy by harnessing the power of virtual video communications. Here are some of the top advantages of using desktop video conferencing for business.

Cost Savings

One of the major benefits of using video conferencing software for business is cost savings. Video conferencing solutions do not require a large, upfront investment in hardware and the pricing models are affordable for any size business to budget.

Video conferencing can also help reduce your internal operations costs by providing your teams an effective, cost-friendly way to collaborate. This can reduce miscommunication and help your internal business activities flow smoothly.

Being able to meet in a virtual, face-to-face environment with video conferencing can also help reduce travel expenses significantly.

Convenience

Desktop video conferencing solutions are extremely easy to implement and use, and offer your company members a very convenient way to connect and collaborate with one another and with important business contacts outside your organization as well.

Since video conferencing software works on your computer or smart, mobile devices, it’s very convenient to hold a video conference no matter where you’re located.

Productivity

You must have a productive workforce in place to support your company’s growth goals, and video conferencing can help boost your employee’s productivity (particularly if they work remotely) through video chats and quick connections.

Scalability

Planning and preparing for growth in your company is essential to succeed in business. Video conferencing enables you to make deeper connections, and you can make decisions and deals without the expenses and time associated to travel. By saving money and increasing the amount of business you can do with your clients and customers, you will be able to scale your company much more quickly.

Additionally, desktop video conferencing is extremely easy to scale along with your company’s growth. You can add users to your system easily and will not incur any significant expenses in this regard as you expand.

Mobility

To compete in today’s market, your business must be mobile. Video conferencing supports mobile business by giving you the tools you need to hold personalized business meetings no matter where you’re located.

Speed to Market and Competitive Advantage

In addition to facilitating more meaningful virtual online meetings, video conferencing solutions can also be used to deliver compelling business presentations for your clients or customers (and boost your sales in the process).

Being able to connect quickly and personally with business contacts and move forward on deals and initiatives more quickly will differentiate you from your competitors and give you an edge in the market.

Conference Center Meetings

Conference room meetings are a great way to move your business forward, but you limit your potential to a location. This limitation, along with some other drawbacks associated to conference room meetings are what lead many businesses to opt for video conferencing solutions instead.

Expensive to Implement and Maintain

On-site video conferencing solutions are quite expensive to purchase, implement, and maintain. You must invest in all your needed hardware and equipment up front, and then maintain your system to make sure it is functioning optimally (which typically requires an IT professional skilled in this technology).

Complex User Experience

Conferencing systems that are implemented on premise in a conference room setting are typically quite complex to operate. While you can connect to another location through video, you will likely need an IT employee help set up each video meeting and ensure all the equipment is set up correctly and working prior to your meeting. This makes it difficult to have impromptu video meetings.

Additionally, there are often issues in the overall meeting experience in video conferences between conference rooms. The video feed may not show or include everyone in the room, and it can also be difficult to hear people on the other side of the meeting unless they move positions and get closer to the mic. This can cause meeting delays and even discourage people from speaking during meetings due to the inconvenience.

Limited Scalability

On-site conferencing solutions are very difficult to scale. The hardware and installation process is costly, so many offices don’t have a solution in every conference room. For this reason, many companies just have one system in each office, which limits how many employees can connect through video communications in a day if they have to share a system.

Quite simply, people like to do business with people they know and like. Video conferencing creates connection, helps improve engagement within your company, and fosters brand loyalty in your clients and customers with more ease and flexibility than conference room meetings.