Solutions results for: "tag:traditional crm"
Whitepapers results for: "tag:traditional crm"
No results found for: "tag:traditional crm".
Articles results for: "tag:traditional crm"
Traditional CRM was defined as a strategy and philosophy that was based on how to manage customers using tools, processes and systems to both understand who your customer was and at the same time provide your business with ways of identifying the life cycle of those customers. It was focused o...
---------- Read more below ----------
Let's break-down the definition to its individual components:
1) Social CRM is the business strategy: It is not technology, tools or platform. Fundamentally, Social CRM is a business strategy. It is widely accepted by Social CRM practitioners and SMEs that Social CRM is a business strategy.
Lets start at the beginning. Social CRM is a program that encompasses what is probably the most significant segment of your company strategy - the part that encompasses how you will relate to your customers. "But," you say, scratching your head, "Wasn't that CRM?"
Yes it was, but with notable differences that we'll get into. Remember SCRM is an extension of CRM, not a replacement. What that means is that the basic core operational functionality that CRM has is still part of SCRM, only woven into a different way. The same fabric, different thread and pattern...