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While I currently head Focus Research in an official capacity, I spent a number of years in product management and product marketing roles at various companies, mostly small businesses in the $2mm to $50mm annual revenue range. Although I don't officially cover product management issues here at Focus, I wanted to prov...
Building a Product Management in Small Businesses
A crucial element for avoiding and overcoming social and user dissonance with technology adoption is to know what you are up against, in detail. Yet, data and inferences on how people really feel about technology is often missing, incomplete, or inaccurate.
In this discussion, we hear from two partners who are working to solve this issue pragmatically. First, with regard to Enterprise 2.0 technologies and approaches. And, if my hunch is right, it could very well apply to service-oriented architecture (SOA) adoption as well.