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Articles results for: "tag:email marketing"

Drip Marketing: Slow and Steady Wins the Customer

Do it right and you can convert more leads. Do it wrong and your customer gets the water torture.

The Challenge of Choosing a Successful Marketing Campaign

In one of my most recent studies on the topic of web 2.0 marketing platforms, B2B marketers universally mentioned that "the internal limitations of budget and people" is their number one challenge in meeting marketing goals. Survey results suggested that many marketers are curious about how to use internet-based market...

I was given the opportunity to interview more than a dozen marketers at publicly traded companies about their biggest challenges, greatest success, and their opinions on a few different internet marketing platforms. Survey results confirmed that at the root of most marketing challenges is the state of the econom...

How to Choose an Email Marketing Platform for Growing Companies

Every email platform available today can accomplish the basic tasks required for email marketing; namely, send email, track opens/clicks and report back the results. Of course, there are many layers of complexity within these email basics, and any growing organization should understand all of the features available bef...

When considering what email platform to use for your organization's email marketing program, first you should understand the tools that are available.

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