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Products results for: "tag:email marketing"

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HubSpot’s Marketing Hub makes it easy to manage all operations pertaining to sales and marketing, from a single platform. There’s no need to toggle between different applications, when you have everything from ad management to live chat situated within one main application.

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SAP Marketing Cloud features all the essential tools that marketers need to create campaigns that are personalized and effective. While real-time business intelligence identifies key trends among your customers, marketers are given the confidence to make data-driven decisions in the interest of impr...

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SharpSpring

By Sharp Spring

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SharpSpring offers an entire gamut of sales and marketing automation tools for the modern business. With a solution offering also tailored towards agencies, SharpSpring helps businesses generate optimum leads and revenue through its suite of dependable features. 

Articles results for: "tag:email marketing"

Drip Marketing: Slow and Steady Wins the Customer

Do it right and you can convert more leads. Do it wrong and your customer gets the water torture.

Moving from Transactional to Conversational Email

This is the most important question to address. After all, "If it ain't broke, why fix it?" Companies are short-staffed, budgets are shrunken, and there's a world of pressing issues. So undoubtedly you're asking "Why should we try to improve email marketing?"

Good question. Bottom line is that big improvements can be gained with minimal time or effort, so why not? Email's so inexpensive and easy, it's simple and quick to blast out a campaign at the end of a quarter. We get a handful of responses so we pat ourselves on the back. But it's also very easy to get dramatic improv...

How to make your email marketing relevant

Building brand equity through relevant email marketing can be achieved by following concepts from Keller's customer-based brand equity format. Your channel management strategy must be able to successfully answer all of these questions your ideal customer will have:

The first phase of the B2B purchase decision cycle is "Brand Building". Before your "Brand Building" email content can be created, you must evaluate how the consumer perceives your solutions and the preconceived notions they have about your strengths and weaknesses. If there is low current awareness, the goal for your ...