Unless your company sells only one isolated product, chances are you have other options to offer your current customer, be it another product or a complimentary service, or perhaps an upgraded version of what they have just purchased. These concepts are referred to as up-selling and cross-selling. Up-selling refers to ...
Sales cycles vary in length tremendously between and within industries, but regardless of how long you have spent establishing a relationship with your customer, you need to keep building on that relationship and consider that all your current customers are also potential future customers.
New Technology Offers New Ways to Impact Customer Experience
As seen above with Walgreens, increased interaction with customers across channels provides more opportunities to engage with them - which is leading to more valuable customer relationships. And many of these cross-channel interactions are taking place over the latest generation of smartphones.