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Unless your company sells only one isolated product, chances are you have other options to offer your current customer, be it another product or a complimentary service, or perhaps an upgraded version of what they have just purchased. These concepts are referred to as up-selling and cross-selling. U...
Sales cycles vary in length tremendously between and within industries, but regardless of how long you have spent establishing a relationship with your customer, you need to keep building on that relationship and consider that all your current customers are also potential future customers.
New Technology Offers New Ways to Impact Customer Experience
As seen above with Walgreens, increased interaction with customers across channels provides more opportunities to engage with them - which is leading to more valuable customer relationships. And many of these cross-channel interactions are taking place over the latest generation of smartphones.
What is SFA? SFA (Sales Force Automation) is a subset of CRM software that helps companies automate the sales process, gain insight into customer relationships and analyze sales performance. It encompasses the following business tasks:
What is the value of SFA? SFA can help digitize sales documents and make it easy to share information within the company, as well as with clients. It can give greater insight into customer relationships, from the demographics of a customer base to individual buying habits. The efficiency of a s...