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Level of customer engagement will determine mind-share and market-share for a brand. Those marketers who effectively engage their customers and prospects will emerge as winners and those who are not good in customer engagement will lose market share. If any one wants proof of importance of Social Me...
Engagementdb has published a study that shows strong evidence that Social Media Engagement correlates to Financial Performance (see report on The world's most valuable brands. Who's most engaged?)
So beyond posting a profile on LinkedIn, Twitter and Facebook, how do you actually go about creating a lead generation, customer engagement strategy that quickly helps you achieve your objectives? What steps do you follow to help you pave the way for a smooth connection when the time is right?
This simple five step process will help you organize your approach to engaging with the prospects on your lead list.
Similar to the path of many digital communications tools, with any new channel there is a tipping point - a point where marketers emerge from the haze of experimentation to the clarity of full-fledged exploitation where targeting, personalization and overall effectiveness are fully established. Si...
In terms of marketers' stages of adoption, we examine them here - transitioning from Fear to Engagement: