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Businesses that employ CRM solutions are looking to realize quantifiable savings and ROI through their new technology, and they do. But what companies are often measuring as cost savings (and in turn ROI) are only hard dollar savings. Hard dollar savings are quantifiable savings that can be prove...
Soft dollar savings are benefits and savings that you can't measure; they are non-quantifiable savings that still have value for your business, CRM soft-dollar savings save you time, money or offer you a competitive advantage over your competition. The value of soft-dollar benefits like lower...