crm-is-not-just-for-sales

CRM, the New Pillar of Your Business

Customer Relationship Management software is often regarded as a niche product designed solely for the benefit of a company’s sales team. However, following this reductionist viewpoint will cause your business to miss out on the other expansive and valuable uses of a CRM system. Our new paper breaks down the stereotypes and demonstrates how CRM can be valuable to both separate departments and a company’s central business plan. We will demonstrate how properly utilizing CRM technology can aid in areas like:

• Customer Advocacy
• Partner Management
• Social Collaboration

The old view of CRM technology is increasingly archaic in this day and age. Indeed, operating with such a mindset is incredibly noncompetitive. Don’t let your business fall behind. Discover the full functionality of your system!

CRM

How B2B Buyer Intent Data Enhances Marketing Efforts

How B2B Buyer Intent Data Enhances Marketing Efforts

Learn more about the impact that analyzing and leveraging buyer intent and how it can enhance your marketing efforts, drive high-quality leads, and increase conversions.
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