A virtual or cloud-based contact center is the future of evolving consumer experience. It allows even small and medium businesses to leverage the power of software-as-a-Service and offer features that give it the professionalism and polish of a large enterprise.

From a low Total Cost of Ownership to the emergence of the Bring Your Own Device culture (BYOD), in-cloud contact centers are agile, flexible and in keeping with fluctuating market trends.

This asset:

• Clears the confusion between contact and call centers
• Elaborates upon the advantages of the cloud-based model
• Walks readers through a real life case study
• Gives visual representation of the tangible operational improvements that come from using a cloud-based contact center

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