As the digital marketing field matures, new tools and new strategies are constantly emerging. Social media is more important than ever for online marketing, and your social media marketing strategy should be as streamlined and efficient as possible to keep up with the Joneses.
Of course, there are more digital marketing solutions, from agencies to analytics, available than ever before. We’re not going to talk agencies today. We’re going to talk about the tools you can put to work for your company to up your online marketing oomph.
Tracking follows is great, but what about unfollows? Crowdfire lets you know who’s losing interest as well as who’s gaining interest on Instagram and Twitter. It also has a variety of features that help you sort out what users and accounts are related, which is useful for any number of purposes. Just plug in any two accounts and see how they relate to one another—and copy a list of followers to follow yourself if you’d like. For Instagram, Crowdfire also offers curated image content and viral hashtags.
Hootsuite isn’t a new player in the social media marketing automation sphere—it’s one of the first comprehensive and most popular solutions. But just because it’s been around a little while doesn’t mean it’s out of date. On the contrary, Hootsuite has kept up with the times and it’s still an incredibly robust choice. Not only can you manage multiple social media channels at once, and very fluently, but it comes with a host of other interesting and useful features, like tracking your company’s mentions, being able to sort posts by sentiment (which means you can catch negative posts that much faster), and much more.
Buffer is an analytics heavy hitter. Not only do you only need to queue a post to have it posted later, you don’t even have to schedule it. Buffer has automated analytics and integrated them into posting in a way that most other companies can’t yet compete with.
Looking for a way to manage a social media marketing team that’s getting a little unwieldy? How does a tool that can handle five hundred posts on two hundred accounts simultaneously sound? Probably pretty darn good, especially when it’s as organized as SocialPilot in terms of creating account and client groups.
CoSchedule is the holy grail of blog writing management, whether you’re managing your own blog or or several for clients. Its ease of use and the simple, clean organization it offers are a boon to those of us who find spreadsheets for scheduling to be more trouble than they’re worth. CoSchedule can also suggest post times, and allows you to schedule dozens of posts ahead of time.
Social media moves quickly in today’s day and age, and being able to analyze in realtime—especially with rapid-fire platforms like Twitter—is a major bonus. SociAlert’s biggest draw is their hashtag tracking tool. It lets you stay right on the cutting edge of the conversation, and simultaneously shows you how successful your efforts are (or aren’t), so that you can improve your strategy.
This is a content curator that’s built for speed. If you’re looking for sheer efficiency, it doesn’t get much better than Scoop.it!. As its name implies, it’s a great tool for getting the “scoop” on your content area to share great information.
Best known for rocking multi-channel analytics, this is a fantastic tool for growing a variety of social media accounts at once. Need more followers on Insta, Facebook, and Twitter? Sprout Social has you covered. Its analytics when it comes to user insights are top notch, which makes engagement a breeze.
Does networking with or curating content from influencers sound like a great strategy to you? Then BuzzSumo is your go-to. Search by location, subject matter, number of followers, influence analytics, and much, much more. Then what? Easily build lists of the influencers that suit your goals and reach out to them easily. You can also extend your own influence by broadcasting to the followers of prominent influencers.
Of course you want to use your own content whenever possible, but you also need to fill in the blanks with other value added content—or research hot trends in your niche to improve the content you’re creating. Post Planner is one of the best tools on the market for finding the right images, social media posts, blogs, and articles to appeal to your followers’ interests.
These are ten of the best tools 2017 has on offer—but there’s plenty more out there if none of these are exactly what you’re looking for. Our guide to social media marketing automation is a great way to get an overview of what features are on offer from which vendors.