Making a case for a new CRM solution is not easy. If you fail to convince management of the need, there will be no funds for the project. More importantly, senior management may not understand that their support is critical and that changes need to occur in the business practices, culture and the very organization of the company if the CRM solution is to be used fruitfully. Our free guide will not only help you make a definitive and strong case for a new CRM solution, but it will also cover the following areas:
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