Initially developed to store, maintain and track customer inquiries, CRM software has long since paved its way towards assisting sales teams to manage leads - and for good reason. After all, the first point of access for both new and recurring customers is the sales team of your organization, and receiving the right support to close deals is vital in a highly competitive business environment.

Likewise, CRMs are also often a starting point for customer service teams to monitor inquiries, which gives the sales department sufficient incentive to use what has been already been aggregated. So how does the 21st century CRM facilitate a journey that is pleasant for both agent and customer? Here are three such ways.

1. Organizes every minute detail needed for securing sales

With multiple sales reps on the job and hundreds (if not thousands) of leads to pursue, it is difficult to accurately and efficiently keep track of every little detail. But those little details make all the difference. In fact, the most trivial bits of information can prove to be immensely useful when it comes to determining the potential of leads. While it’s virtually impossible to track every intricacy manually, the right CRM software can automatically record everything for you, and ensure you have all those key details at the deal-closing fingertips of your sales team.

2. Provides quick and easy access to potential leads

While your CRM software is perfectly capable of storing all details related to leads, customers and targets, it’s now time to make the most of all this information to close deals. Today’s CRMs are capable of automating administrative tasks such as e-mail replies or notifications to follow up with high-profile leads.

3. Generates reports on your team’s progress, while offering predictive insights

From which region did you score the most sales? Which brought you the least? What could’ve contributed to those results, and what can you do to further improve the achievement of your sales targets? The CRM software of today comes equipped with comprehensive analytical tools, which can provide reports based on your objectives, challenges and anything else in-between.

What’s more, sophisticated reporting functionalities in most enterprise software systems make use of Artificial Intelligence and Machine Learning, which offer data-driven insights that aid sales teams to make accurate, impactful decisions for the future.

Did this article inspire you to adopt a sales-centric CRM, or upgrade your current one? Allow us to guide you on which CRM software solution is ideal for your business!

Please visit our CRM software page for our entire list of solutions, or contact us at for further assistance. We’d love to hear from you!

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