Cloud computing and CRM
CRM has embraced distributed computing and adopted the “cloud” computing model. Instead of interacting through separate desktop, notebook, and mobile software systems, CRM maintains one database and connects through a single Web-based interface. This improves data currency and makes software maintenance and upgrades uniform.
Eliminating the synchronization process is another benefit of cloud computing. No longer are CRM users required to upload their changes or synchronize their client computers to a server database. Users can interact directly with the CRM system, which eliminates the need for synchronization. This also improves the currency of phone system data. Keeping track of customers in CRM and updating the phone system in real time makes both systems more reliable.
Implementing best practices for CRM and phone systems
As CRM systems have become more streamlined and cost-effective, these benefits have influenced other key functions, including business phone systems. Updating CRM capabilities can drive improvements and greater efficiency across the enterprise.