BI vs. BA


Business intelligence and business analytics. Many sources use the two terms interchangeably, but this incorrect usage diminishes the differences between the two solutions. If you’re considering either solution for your company, our new guide can help you. We distill down the differences between business intelligence and analytics, giving you the pros and cons of both solutions and helping you choose which will better serve your organization. Read on to discover the following:

  • Lead philosophy versus lag philosophy
  • How each technology changes business
  • Failures and successes of each solution
  • And much more


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