What you'll learn:
• Why batch-and-blast email is losing its effectiveness and the email techniques to replace it.
• How techniques like user-generated content and the mining of unstructured data can boost email effectiveness.
• What artificial intelligence is offering today – and what it could offer years from now.
• How omnichannel merchants can leverage physical locations as part of their online strategy.
Small-business owners, when was the last time you took a vacation? If you scoff at the very thought, if even the idea...