Marketing Automation Solutions - List

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Solution Name
Wheelhouse Score
Rating
Features
Pricing
Wheelhouse Score
4.34/5
Excellent
Rating
4.50/5
Excellent
Features
3.94/5
Above Average
Pricing
Economy

ActiveCampaign goes beyond basic email marketing, by empowering businesses to reach optimal customer experience. A wide range of features help close the loop between lead sourcing and targeting, thereby delivering an all-round system which addresses every part of the customer journey.

Wheelhouse Score
3.98/5
Above Average
Rating
4.48/5
Excellent
Features
2.56/5
Above Average
Pricing
Economy

BenchmarkONE provides marketing automation and email marketing solutions as part of its mainstream CRM offering. Staying in step with every single contact in your database is made resourceful yet effortless, thanks to real-time monitoring and campaign-specific landing pages.

Autopilot

By AutopilotHQ Inc.

Wheelhouse Score
3.77/5
Above Average
Rating
4.71/5
Excellent
Features
1.85/5
Average
Pricing
Economy

Autopilot is a marketing automation system that also features end-to-end lead management. Go from sourcing your leads via a website or blog, to nurturing them during every step of their purchase journey. With workflow automation, manual tasks can be eliminated, resulting in campaign management that ...

Wheelhouse Score
3.67/5
Above Average
Rating
5.00/5
Excellent
Features
5.00/5
Excellent
Pricing
Higher-Cost

Watson Campaign Automation, while offering a comprehensive suite of marketing automation functionalities, stands out owing to its AI-powered assistant. Take advantage of predictive analytics to understand key customer trends, so your campaign can be personalized to target the right audiences at the ...

Wheelhouse Score
3.35/5
Above Average
Rating
3.00/5
Above Average
Features
2.05/5
Average
Pricing
Economy

Zoho Campaigns is a holistic email marketing and marketing automation suite that also connects with CRM systems for a total, all-round solution. Create bespoke emails with simple drag-and-drop modules as well as inbuilt templates, to target customers based on individual requirements.

Wheelhouse Score
3.32/5
Above Average
Rating
4.35/5
Excellent
Features
2.28/5
Average
Pricing
No Pricing Data

Harnessing the capabilities brought on by AI, Marketo powers sales teams to reach high-potential leads via granular targeting and custom messaging. Analytics further help propel campaigns towards the right direction, owing to in-depth and multi-dimensional insights.

Wheelhouse Score
3.16/5
Above Average
Rating
4.21/5
Excellent
Features
3.27/5
Above Average
Pricing
Mid-Range

Featuring an array of tools to build bespoke marketing campaigns, Oracle Bronto ensures cost-efficiency and resource optimization at its best. Offering an all-in-one platform, access features to build, test and launch campaigns, while also being able to automate workflows for added convenience.

Wheelhouse Score
3.13/5
Above Average
Rating
4.54/5
Excellent
Features
2.76/5
Above Average
Pricing
Lower-Cost

HubSpot’s Marketing Hub makes it easy to manage all operations pertaining to sales and marketing, from a single platform. There’s no need to toggle between different applications, when you have everything from ad management to live chat situated within one main application.

SALESmanago

By SALESmanago, LLC

Wheelhouse Score
3.10/5
Above Average
Rating
4.67/5
Excellent
Features
2.64/5
Above Average
Pricing
Mid-Range

SALESmanago is a marketing automation solution which offers key capabilities that encompass lead nurturing and personalized messaging. Reach your customers where they are with multichannel marketing, while also automating manual efforts for added convenience.

Wheelhouse Score
2.97/5
Above Average
Rating
4.00/5
Above Average
Features
1.93/5
Average
Pricing
No Pricing Data

Specializing in all-round lead management, Lead Squared is a multichannel marketing automation solution. Connect with leads across their preferred communication channels with trigger-based marketing, while also evaluating campaign performance with reporting and analytics capabilities.

Wheelhouse Score
2.83/5
Above Average
Rating
3.00/5
Above Average
Features
3.50/5
Above Average
Pricing
Mid-Range

Oracle Eloqua offers holistic marketing automation solutions that are specially geared for the B2B industry. Understand how lucrative your leads are with advanced lead scoring mechanisms, and integrate CRMs and other applications to further optimize sales pipelines.

Wheelhouse Score
2.75/5
Above Average
Rating
3.00/5
Above Average
Features
0.87/5
Average
Pricing
Economy

Trusted by users in over 175 countries, SimplyCast is a marketing automation tool which offers end-to-end management of all your campaigns across 15+ communication channels. From SMS to email, track all omnichannel marketing operations from a single platform, while customizing campaigns to suit user...

Wheelhouse Score
2.75/5
Above Average
Rating
4.09/5
Excellent
Features
2.17/5
Average
Pricing
Mid-Range

With over 15 years of experience in the email management industry, Ontraport introduces trusted delivery infrastructure to offer nothing short of the best in bespoke email marketing. Create personalized email campaigns for multiple platforms, and track success rates with advanced analytics tools for...

Wheelhouse Score
2.75/5
Above Average
Rating
4.67/5
Excellent
Features
3.58/5
Above Average
Pricing
Expensive

With Net-Results, build targeted and customized email campaigns with simple drag-and-drop modules. Analytics tools such as sales enablement, lead attribution and visitor tracking provide further insights towards consumer behaviors and other patterns – which can help marketers iterate their campaigns...

Wheelhouse Score
2.73/5
Above Average
Rating
4.63/5
Excellent
Features
0.47/5
Average
Pricing
Economy

SharpSpring offers an entire gamut of sales and marketing automation tools for the modern business. With a solution offering also tailored towards agencies, SharpSpring helps businesses generate optimum leads and revenue through its suite of dependable features.

Keap

By Infusion Software, Inc.

Wheelhouse Score
2.62/5
Above Average
Rating
4.26/5
Excellent
Features
1.61/5
Average
Pricing
Mid-Range

Marketing automation from Keap maximizes your CRM’s capabilities by making sure each lead is approached with the right content – and at the right time. Automate key tasks to enable timely workflows, while also building personalized campaigns to attract leads with targeted content.

Wheelhouse Score
2.59/5
Above Average
Rating
3.75/5
Above Average
Features
2.01/5
Average
Pricing
Mid-Range

With Sailthru, customize email campaigns based on unique customer preferences – and leverage the power of AI to understand more. Marketing campaigns go beyond basic email, by offering other platforms such as SMS and push notifications for a truly omnichannel experience.

Wheelhouse Score
2.52/5
Above Average
Rating
4.50/5
Excellent
Features
1.06/5
Average
Pricing
Mid-Range

Integrate Demand Cloud optimizes what businesses already have in the marketing department, by customizing campaigns and analyzing performance. Create a seamless workflow between existing communication channels, and automate to further ease operations.

Wheelhouse Score
2.49/5
Average
Rating
3.00/5
Above Average
Features
2.48/5
Average
Pricing
Mid-Range

Genoo is a marketing automation platform that pays prime focus to the needs of SMBs. In business since 2008, the Genoo marketing platform has been offering smaller, boutique businesses a platform that contains all the resources they need to leverage their existing CRM systems – for a holistic view o...

Wheelhouse Score
2.47/5
Average
Rating
4.35/5
Excellent
Features
1.06/5
Average
Pricing
Mid-Range

Through its suite of email marketing and targeting tools, Adobe Campaign ensures that leads are approached with nothing short of the most relevant content, for maximum engagement and subsequent conversions.

Wheelhouse Score
2.42/5
Average
Rating
3.00/5
Above Average
Features
1.26/5
Average
Pricing
Lower-Cost

Specializing in email marketing and automation, Campaign Monitor offers a set of intelligent tools to make email efforts extra intuitive. Start off by creating personalized email campaigns, which can also be taken a notch above by crafting equally customized user journeys as well.

Wheelhouse Score
2.41/5
Average
Rating
4.00/5
Above Average
Features
1.22/5
Average
Pricing
Mid-Range

With Constant Contact, go from building a customized website to digital advertising – all from a single and centralized platform. Powered by AI, Constant Contact features everything that the modern business needs to successfully run a business across the digital space.

Wheelhouse Score
2.40/5
Average
Rating
3.00/5
Above Average
Features
2.20/5
Average
Pricing
Mid-Range

Whether its emails, websites or forms, eTrigue DemandCenter provides drag-and-drop modules to create customizable and targeted templates for your customers. Run and test campaigns also from the same platform, while monitoring statistics on a real-time basis.

Wheelhouse Score
2.19/5
Average
Rating
3.00/5
Above Average
Features
1.57/5
Average
Pricing
Mid-Range

Since 1999, Campaigner has been active in the forefront of all things email. Its email marketing solution is designed to give marketers the power to create bespoke campaigns, based on what users like (or don’t like).

Acoustic

By Acoustic, L.P.

Wheelhouse Score
2.19/5
Average
Rating
3.00/5
Above Average
Features
1.57/5
Average
Pricing
Mid-Range

Marketing automation from Acoustic pays emphasis towards eliminating silos within company sales pipelines. Powered by AI, Acoustic caters to comprehensive lead management on both B2B and B2C levels.

Wheelhouse Score
2.10/5
Average
Rating
4.48/5
Excellent
Features
1.81/5
Average
Pricing
Expensive

Built for the B2B sector, Pardot consolidates sales and marketing by closing the loop between quality lead generation and marketing automation. Attract leads via numerous personalized touchpoints, which can include everything from basic email to custom landing pages.

Wheelhouse Score
2.03/5
Average
Rating
3.00/5
Above Average
Features
1.10/5
Average
Pricing
Mid-Range

SAP Marketing Cloud features all the essential tools that marketers need to create campaigns that are personalized and effective. While real-time business intelligence identifies key trends among your customers, marketers are given the confidence to make data-driven decisions in the interest of impr...

Wheelhouse Score
1.97/5
Average
Rating
2.90/5
Above Average
Features
1.02/5
Average
Pricing
Mid-Range

Offering an all-round view of your customer, Vantage CX delivers actionable insights with a variety of analytics tools – ranging from instant updates to predictive modeling. Understand what makes your customers tick by mapping every step of their journey, by monitoring different behaviors as well as...

Act-on

By Act-On Software Inc

Wheelhouse Score
1.76/5
Average
Rating
4.30/5
Excellent
Features
0.98/5
Average
Pricing
Expensive

Act-on delivers a complete marketing automation solution for those looking to approach their leads based on what they truly need. Segment and nurture leads to generate value-based revenue, which can be the stepping stone towards long-term customer retention.

Wheelhouse Score
1.71/5
Average
Rating
4.06/5
Excellent
Features
1.06/5
Average
Pricing
Expensive

Sugar Market offers a comprehensive marketing automation system that offers everything the modern marketer needs to build bespoke campaigns, and track the performance levels of each with advanced analytics suites.