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Pardot Marketing Automation Software

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Salesforce Pardot is a marketing automation solution that focuses primarily on sales and marketing automation. It offers intuitive support, and it’s highly suited for longer time span and multi-step decisions that are associated with Business-to-Business (B2B) sales. The suite has four products whose functionalities include batch email marketing, lead management, real-time sales alerts, and automated drip marketing.

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Details

Salesforce Pardot is a marketing automation solution that focuses primarily on sales and marketing automation. It offers intuitive support, and it’s highly suited for longer time span and multi-step decisions that are associated with Business-to-Business (B2B) sales. The suite has four products whose functionalities include batch email marketing, lead management, real-time sales alerts, and automated drip marketing.

The software is well known for its lead scoring abilities. It also offers advanced capabilities such as increased storage space, custom security controls, and a dedicated IP address. The Software-as-a-Service (SaaS) model is built on a platform called Force.com, and it integrates with Salesforce, Microsoft Customer Relationship Management, and NetSuite.

Key Features                         

  • The landing page URLs are branded, and they have native integration with bit.ly and site search. The form builder uses real-time look-up and excludes invalid email addresses. The landing pages can be easily embedded on existing pages.
  • It undertakes progressive profiling that allows customers’ to build complete customer profiles.
  • Desktop applications such as Lead Deck allows representatives to view instantly when someone is on their website.
  • Campaigns are intuitive, and they can be used to create drip marketing programs.
  • Users can pull accurate reports, and drill down into prospect data that provides detailed information communicated to teams each month.
  • Incredible customer support team that gets back to you with the best solutions.

Company Highlights

  • As a market leader in the marketing solutions field, Salesforce products are known for time tested quality, efficiency and good ROI for businesses across the globe.
  •  Salesforce.com states that the software has an Outlook Plug-in that allows the sales team to use Microsoft Programs such as MS-Outlook. It is used to track emails of prospective clients and measure their response.
  • It provides sales and marketing teams with critical insights regarding the success of their efforts. It also pinpoints areas that require improvement and traces back to the source of successful campaigns. 

Features

Pricing Model
  • Monthly subscription per user
  • Monthly subscription
  • Yearly subscription per user
  • Monthly site license
  • Yearly site license
  • Metered per minute
  • Flat fee
  • Percentage-based (% of collections or claims)
  • Fee-based (fixed $/claim)
  • Hybrid (combination of % and fixed amount/claim)
Service Terms Offered
  • Commitment Free
  • Free Setup
  • Free Cancellation
  • Money Back Guarantee
  • Month-to-Month Option
  • Keep Original Number
  • Customizable Plans
  • Account Manager
  • Free In-Network Calls
  • Unlimited Minutes
  • International Calls
  • Reduced Price for Multiple Users
Mobile Apps Offered
  • None
  • iOS
  • Android
Mobile friendly?
  • Yes
  • No
Service Terms Offered
  • Commitment Free
  • Free Setup
  • Free Cancellation
  • Money Back Guarantee
  • Month-to-Month Option
  • Keep Original Number
  • Customizable Plans
  • Account Manager
  • Free In-Network Calls
  • Unlimited Minutes
  • International Calls
  • Reduced Price for Multiple Users
Support Features
  • FAQs Section
  • Tutorials
  • Telephone Support
  • Email Support
  • 24/7 Support
  • Online Chat
  • Forum
  • In-Person Training
  • Social Media
  • Knowledge Base
  • Webinars
Email Marketing Features
  • Direct Mails
  • Batch Emails
  • Triggered Emails
  • Automated Campaigns
  • Personnalized Campaigns
  • Responsive Templates
  • Mobile Optimized Content
  • Certified IP
  • Dedicated IP
  • Shared IP
  • Delivery Tracking
  • RSS Message Creation
  • WYSIWYG Email Design
  • Spam Analysis
  • Opt-out Management
  • Offer Optimization
  • HTML Validation
  • A/B Testing
Content Marketing Features
  • Landing pages
  • Customized Forms
  • Responsive Design
  • A/B Testing
  • Website Monitoring
  • Geolocation
  • Web Behavior Tracking
  • Content Management
Social Media Features
  • Social Campaigns
  • Social Listening
  • Social Sharing
  • Social Engagement
  • Social Analytics
  • Social Sign-On
  • Social Profile Data
  • Referral Offers
  • URL Shortener Service
  • Social Post Tracking
  • Social Post Scheduler
  • Polls and Surveys
  • Live Streaming
  • Video Sharing
Supported Channels
  • Email
  • Mobile
  • Social
  • Web
  • Direct mail
  • Display ads
  • In-person Events
  • Virtual Events
Lead Management Features
  • Lead Database
  • Custom Fields
  • Behavior Scoring
  • Lead Scoring
  • Lead Nurturing
  • Demographic Scoring
  • Product-based Scoring
  • Web activity Tracking
  • Progressive Profiling
  • Prospect Deduplication
  • Customer Life Cycle Management
  • Workflow Automation
  • Flexible Scheduling
  • Trigger-based Actions
  • Time-based Degradation Tracking
Marketing Resources Features
  • Budgeting
  • Performance and Goals Management
  • Project Workflow Management
  • Brand Management
  • Social Media Integration
  • Campaign Calendar
Reporting and Analytics Features
  • List Reporting
  • Landing Page Performance Reporting
  • Email Performance Reporting
  • Custom Reporting
  • Campaign Performance Reporting
  • Program ROI Analytics
  • SEO & Keyword Tracking
  • Multi-touch Revenue Attribution
  • Web Analytics
  • Predictive Analytics
  • Real-time Sales Alerts
  • Opportunity Analysis
  • Revenue Forecasting
Sales and CRM Integrations
  • API for Custom Integration
  • SOAP API
  • REST API
  • Automatic Field Mapping
  • Bi-directional Syncronization
  • CRM Task Creation
  • Custom Sales Dashboard
  • Lead Assignment
  • Role-based Permissions
  • Sync Frequency
  • Triggered Updates
Third Party Integrations
  • Salesforce CRM
  • Oracle/Siebel CRM
  • Microsoft CRM
  • Adobe Connect
  • Cisco WebEx
  • Citrix GoToWebinar
  • Drupal
  • Gmail
  • Google AdWords
  • Netsuite
  • GoodData
  • Nimble
  • Outlook
  • Pipedrive
  • ReadyTalk
  • Thunderbird
  • WordPress
  • WebEx Event Center
Campaign Management Functionalities
  • Blogging Tool
  • Campaign Templates
  • Event Scheduling
  • Drip Campaigns
  • File Hosting
  • Instant SMS Message Creation
  • Drag-and-drop Campaign Designing
  • Content Management
  • SEO Content Generation
  • Real-Time Personalization
Main Features
  • Customer Relationship Management
  • Marketing Programs Automation
  • Marketing ROI Tracking
  • Sales Insight and Analytics
  • B2B Campaign Support
  • B2C Campaign Support
  • Inbound Marketing
  • Outbound Marketing
Security features
  • Customer Data Protection
  • Role-based Access
  • Multi-factor Authentication
  • Access Monitoring
  • SSL Encryption
  • Email Encryption
  • Password Protection
Learning Material
  • FAQ
  • Knowledge Base
  • User Guide
  • Video Tutorials
  • Live Webinar
  • Forum
Federal Requirements of Data Preservation
  • Yes
  • No

Pricing

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