Marketo: An Adobe Company Reviews, Features & Pricing 2021 - Wheelhouse

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Harnessing the capabilities brought on by AI, Marketo powers sales teams to reach high-potential leads via granular targeting and custom messaging. Analytics further help propel campaigns towards the right direction, owing to in-depth and multi-dimensional insights.

From segmenting audiences to suggesting relevant content, AI is thoroughly put to work at Marketo, so that businesses are reaching their prospects with content that they are most likely to engage with.

By keeping sales teams in lockstep with marketing, the Marketo platform ensures campaigns are aligned with business objectives, while also being customer-centric at the same time.

Excellent
rating
/ 5

We calculate our Rating by using real reviews written by people who used the software products directly. You can find out more by checking our Methodology Page. The Average score for the Marketing Automation category is 4.12.

Average
features
/ 5

Our Features lists contain updated sets taken directly from the software providers. We update our list every three months.

Above Average
usability
/ 5
Ease of Use
Meets Requirements
Learning Curve
Setup & Support
Quality of Support
Ease of Admin

We determine our Usability Metrics by using our powerful proprietary machine learning algorithm. Our data is updated frequently and we work hard on correcting any skewed metrics.

Marketo: An Adobe Company Features

Packages
Features
Service Terms Offered
Account Manager
Support Features
Email Support
Webinars
Email Marketing Features
Direct Mails
Batch Emails
Triggered Emails
Automated Campaigns
Personnalized Campaigns
Responsive Templates
Mobile Optimized Content
Certified IP
Dedicated IP
Shared IP
Delivery Tracking
RSS Message Creation
WYSIWYG Email Design
Spam Analysis
Opt-out Management
Offer Optimization
HTML Validation
A/B Testing
Content Marketing Features
Landing pages
Customized Forms
Website Monitoring
Supported Channels
Email
Mobile
Social
Lead Management Features
Lead Database
Custom Fields
Behavior Scoring
Lead Scoring
Demographic Scoring
Product-based Scoring
Progressive Profiling
Marketing Resources Features
Social Media Integration
Campaign Calendar
Reporting and Analytics Features
List Reporting
Landing Page Performance Reporting
Email Performance Reporting
Custom Reporting
Campaign Performance Reporting
Program ROI Analytics
SEO & Keyword Tracking
Multi-touch Revenue Attribution
Web Analytics
Predictive Analytics
Real-time Sales Alerts
Opportunity Analysis
Revenue Forecasting
Sales and CRM Integrations
Role-based Permissions
Third Party Integrations
Netsuite
Campaign Management Functionalities
Instant SMS Message Creation
Content Management
Real-Time Personalization
Main Features
Marketing ROI Tracking
Sales Insight and Analytics
Security features
Email Encryption
Learning Material
Live Webinar
Select
58/58
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Prime
44/58
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ultimate
44/58
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Best Value
Enterprise
0/58
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Marketo: An Adobe Company Pricing

Request a custom quote for your business

Marketo: An Adobe Company Resources

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