You can execute some really eective email marketing
campaigns if you’re collecting–and using–the right
customer data. But if you aren’t getting the data part right,
your personalized interactions won’t be very personal;
they could even hurt your business.
What sort of data should you be collecting? When should
you collect it? What campaigns can best leverage that
data? And what are some real world examples you can
use to guide your eorts? This paper will answer those
questions and more!