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HubSpot Marketing Automation Software

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Hubspot is a marketing automation software that is engineered to help businesses transform their marketing strategies. You can change your outbound strategies, such as cold calls, trade shows, email marketing and television adverts, into inbound strategies. It enables customers to find your products quickly by gathering essential digital marketing elements and combining them to work in a unified manner.

Media

Details

Hubspot is a marketing automation software that is engineered to help businesses transform their marketing strategies. You can change your outbound strategies, such as cold calls, trade shows, email marketing and television adverts, into inbound strategies. It enables customers to find your products quickly by gathering essential digital marketing elements and combining them to work in a unified manner.

Hubspot is highly influential. It attracts visitors to your website and converts them into business prospects, thus increasing your revenues, with the added advantage of a process that can be refined over time.

Key Features                             

  • Time saving- its assists users gather and work on data quickly. After that, you can see and share the results to improve strategy formulation. It also tracks and reports on the customers’ full life-cycle i.e. the moment the customer visits the site to the sale conversion.
  • The implementation process is manageable, whereby you can deploy campaigns that generate results.
  • Businesses have a beneficial online presence, and know their return on investment (ROI).
  • Email capabilities such as list segmentation, design templates, campaign execution tools, and nurturing functionality and analytics.
  • Hubspot software is sold to end users and has established networks of consultants, third party providers and agencies through their Value Added Reseller (VAR).  Their internal sales team generates the majority of Hubspot's revenue.

Company Highlights

  • The company offers free training and certification to prospective Value Added Resellers.  The training packages are Basic, Professional, and Enterprise. The necessary training varies in cost, intensity and depth.
  • Hubspot.com assists companies in creating a stable and unique web presence. It converts online traffic into leads that are tracked, nurtured and analyzed so that the company’s finances are spent efficiently.
  • It offers various features that can be used to promote content. The website management tool can control and optimize content such as blog material. The Search Engine Optimization tools give users tricks and tips that assist in improving search rankings and increasing lead quality.

Features

Pricing Model
  • Monthly subscription per user
  • Monthly subscription
  • Yearly subscription per user
  • Monthly site license
  • Yearly site license
  • Metered per minute
  • Flat fee
  • Percentage-based (% of collections or claims)
  • Fee-based (fixed $/claim)
  • Hybrid (combination of % and fixed amount/claim)
Service Terms Offered
  • Commitment Free
  • Free Setup
  • Free Cancellation
  • Money Back Guarantee
  • Month-to-Month Option
  • Keep Original Number
  • Customizable Plans
  • Account Manager
  • Free In-Network Calls
  • Unlimited Minutes
  • International Calls
  • Reduced Price for Multiple Users
Mobile Apps Offered
  • None
  • iOS
  • Android
Mobile friendly?
  • Yes
  • No
Service Terms Offered
  • Commitment Free
  • Free Setup
  • Free Cancellation
  • Money Back Guarantee
  • Month-to-Month Option
  • Keep Original Number
  • Customizable Plans
  • Account Manager
  • Free In-Network Calls
  • Unlimited Minutes
  • International Calls
  • Reduced Price for Multiple Users
Support Features
  • FAQs Section
  • Tutorials
  • Telephone Support
  • Email Support
  • 24/7 Support
  • Online Chat
  • Forum
  • In-Person Training
  • Social Media
  • Knowledge Base
  • Webinars
Email Marketing Features
  • Direct Mails
  • Batch Emails
  • Triggered Emails
  • Automated Campaigns
  • Personnalized Campaigns
  • Responsive Templates
  • Mobile Optimized Content
  • Certified IP
  • Dedicated IP
  • Shared IP
  • Delivery Tracking
  • RSS Message Creation
  • WYSIWYG Email Design
  • Spam Analysis
  • Opt-out Management
  • Offer Optimization
  • HTML Validation
  • A/B Testing
Content Marketing Features
  • Landing pages
  • Customized Forms
  • Responsive Design
  • A/B Testing
  • Website Monitoring
  • Geolocation
  • Web Behavior Tracking
  • Content Management
Social Media Features
  • Social Campaigns
  • Social Listening
  • Social Sharing
  • Social Engagement
  • Social Analytics
  • Social Sign-On
  • Social Profile Data
  • Referral Offers
  • URL Shortener Service
  • Social Post Tracking
  • Social Post Scheduler
  • Polls and Surveys
  • Live Streaming
  • Video Sharing
Supported Channels
  • Email
  • Mobile
  • Social
  • Web
  • Direct mail
  • Display ads
  • In-person Events
  • Virtual Events
Lead Management Features
  • Lead Database
  • Custom Fields
  • Behavior Scoring
  • Lead Scoring
  • Lead Nurturing
  • Demographic Scoring
  • Product-based Scoring
  • Web activity Tracking
  • Progressive Profiling
  • Prospect Deduplication
  • Customer Life Cycle Management
  • Workflow Automation
  • Flexible Scheduling
  • Trigger-based Actions
  • Time-based Degradation Tracking
Marketing Resources Features
  • Budgeting
  • Performance and Goals Management
  • Project Workflow Management
  • Brand Management
  • Social Media Integration
  • Campaign Calendar
Reporting and Analytics Features
  • List Reporting
  • Landing Page Performance Reporting
  • Email Performance Reporting
  • Custom Reporting
  • Campaign Performance Reporting
  • Program ROI Analytics
  • SEO & Keyword Tracking
  • Multi-touch Revenue Attribution
  • Web Analytics
  • Predictive Analytics
  • Real-time Sales Alerts
  • Opportunity Analysis
  • Revenue Forecasting
Sales and CRM Integrations
  • API for Custom Integration
  • SOAP API
  • REST API
  • Automatic Field Mapping
  • Bi-directional Syncronization
  • CRM Task Creation
  • Custom Sales Dashboard
  • Lead Assignment
  • Role-based Permissions
  • Sync Frequency
  • Triggered Updates
Third Party Integrations
  • Salesforce CRM
  • Oracle/Siebel CRM
  • Microsoft CRM
  • Adobe Connect
  • Cisco WebEx
  • Citrix GoToWebinar
  • Drupal
  • Gmail
  • Google AdWords
  • Netsuite
  • GoodData
  • Nimble
  • Outlook
  • Pipedrive
  • ReadyTalk
  • Thunderbird
  • WordPress
  • WebEx Event Center
Campaign Management Functionalities
  • Blogging Tool
  • Campaign Templates
  • Event Scheduling
  • Drip Campaigns
  • File Hosting
  • Instant SMS Message Creation
  • Drag-and-drop Campaign Designing
  • Content Management
  • SEO Content Generation
  • Real-Time Personalization
Main Features
  • Customer Relationship Management
  • Marketing Programs Automation
  • Marketing ROI Tracking
  • Sales Insight and Analytics
  • B2B Campaign Support
  • B2C Campaign Support
  • Inbound Marketing
  • Outbound Marketing
Security features
  • Customer Data Protection
  • Role-based Access
  • Multi-factor Authentication
  • Access Monitoring
  • SSL Encryption
  • Email Encryption
  • Password Protection
Learning Material
  • FAQ
  • Knowledge Base
  • User Guide
  • Video Tutorials
  • Live Webinar
  • Forum
Federal Requirements of Data Preservation
  • Yes
  • No

Pricing

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