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Eloqua Marketing Automation Software

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Oracle Eloqua is a marketing automation software that is designed to meet requirements of both Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers. The software has a reputation for being easy to use and for having an elaborate and interactive interface. It also has intuitive navigation, and dramatically improves the user experience. It contributes collectively to the use of novice or experienced marketers. Eloqua tools are mature and flexible. They incorporate visual editors and design tools that have successfully been used to develop a collaborative workspace that improves efficiency and ignites creativity within an organiztion’s marketing team.                            

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Details

Oracle Eloqua is a marketing automation software that is designed to meet requirements of both Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers. The software has a reputation for being easy to use and for having an elaborate and interactive interface. It also has intuitive navigation, and dramatically improves the user experience. It contributes collectively to the use of novice or experienced marketers. Eloqua tools are mature and flexible. They incorporate visual editors and design tools that have successfully been used to develop a collaborative workspace that improves efficiency and ignites creativity within an organiztion’s marketing team.                            

Key Features

  • Users can create targeted segments and execute unique email campaigns using a single platform. The system provides lead scoring, advanced analytics and reporting.
  • The software offers marketing tools that can be used by your Sales and Marketing Team to improve and keep track of your marketing Return on Investment (ROI).
  • The Oracle Marketing Cloud can integrate with various sales automation systems such as Salesforce.com, and Microsoft Dynamics Customer Relationship Management (CRM). It makes it easier for the sales and marketing team to communicate about various on-goings in the pipeline. The software also integrates with Social Media Sites such as Twitter and Facebook so that there can be added insight and success within your social media campaigns.

Company Highlights

  • The Oracle Corporation has existed for decades. The company has set trends in the customer relationship management (CRM) market as well as in Enterprise Resource Planning solutions. The organization’s on-demand system provides optimal support to the whole marketing process starting with lead capture until the deal is signed.
  • The company continues to be innovative in their marketing products. It is a wonderful fit for mid-sized companies, and large organizations.
  • Eloqua leads in email deliverability among various marketing software. With its data management tools, tasks such as data normalization, appending and cleansing data with third party integration services i.e. DemandBase, JigSaw, are easier.

Features

Pricing Model
  • Monthly subscription per user
  • Monthly subscription
  • Yearly subscription per user
  • Monthly site license
  • Yearly site license
  • Metered per minute
  • Flat fee
  • Percentage-based (% of collections or claims)
  • Fee-based (fixed $/claim)
  • Hybrid (combination of % and fixed amount/claim)
Service Terms Offered
  • Commitment Free
  • Free Setup
  • Free Cancellation
  • Money Back Guarantee
  • Month-to-Month Option
  • Keep Original Number
  • Customizable Plans
  • Account Manager
  • Free In-Network Calls
  • Unlimited Minutes
  • International Calls
  • Reduced Price for Multiple Users
Mobile Apps Offered
  • None
  • iOS
  • Android
Mobile friendly?
  • Yes
  • No
Service Terms Offered
  • Commitment Free
  • Free Setup
  • Free Cancellation
  • Money Back Guarantee
  • Month-to-Month Option
  • Keep Original Number
  • Customizable Plans
  • Account Manager
  • Free In-Network Calls
  • Unlimited Minutes
  • International Calls
  • Reduced Price for Multiple Users
Support Features
  • FAQs Section
  • Tutorials
  • Telephone Support
  • Email Support
  • 24/7 Support
  • Online Chat
  • Forum
  • In-Person Training
  • Social Media
  • Knowledge Base
  • Webinars
Email Marketing Features
  • Direct Mails
  • Batch Emails
  • Triggered Emails
  • Automated Campaigns
  • Personnalized Campaigns
  • Responsive Templates
  • Mobile Optimized Content
  • Certified IP
  • Dedicated IP
  • Shared IP
  • Delivery Tracking
  • RSS Message Creation
  • WYSIWYG Email Design
  • Spam Analysis
  • Opt-out Management
  • Offer Optimization
  • HTML Validation
  • A/B Testing
Content Marketing Features
  • Landing pages
  • Customized Forms
  • Responsive Design
  • A/B Testing
  • Website Monitoring
  • Geolocation
  • Web Behavior Tracking
  • Content Management
Social Media Features
  • Social Campaigns
  • Social Listening
  • Social Sharing
  • Social Engagement
  • Social Analytics
  • Social Sign-On
  • Social Profile Data
  • Referral Offers
  • URL Shortener Service
  • Social Post Tracking
  • Social Post Scheduler
  • Polls and Surveys
  • Live Streaming
  • Video Sharing
Supported Channels
  • Email
  • Mobile
  • Social
  • Web
  • Direct mail
  • Display ads
  • In-person Events
  • Virtual Events
Lead Management Features
  • Lead Database
  • Custom Fields
  • Behavior Scoring
  • Lead Scoring
  • Lead Nurturing
  • Demographic Scoring
  • Product-based Scoring
  • Web activity Tracking
  • Progressive Profiling
  • Prospect Deduplication
  • Customer Life Cycle Management
  • Workflow Automation
  • Flexible Scheduling
  • Trigger-based Actions
  • Time-based Degradation Tracking
Marketing Resources Features
  • Budgeting
  • Performance and Goals Management
  • Project Workflow Management
  • Brand Management
  • Social Media Integration
  • Campaign Calendar
Reporting and Analytics Features
  • List Reporting
  • Landing Page Performance Reporting
  • Email Performance Reporting
  • Custom Reporting
  • Campaign Performance Reporting
  • Program ROI Analytics
  • SEO & Keyword Tracking
  • Multi-touch Revenue Attribution
  • Web Analytics
  • Predictive Analytics
  • Real-time Sales Alerts
  • Opportunity Analysis
  • Revenue Forecasting
Sales and CRM Integrations
  • API for Custom Integration
  • SOAP API
  • REST API
  • Automatic Field Mapping
  • Bi-directional Syncronization
  • CRM Task Creation
  • Custom Sales Dashboard
  • Lead Assignment
  • Role-based Permissions
  • Sync Frequency
  • Triggered Updates
Third Party Integrations
  • Salesforce CRM
  • Oracle/Siebel CRM
  • Microsoft CRM
  • Adobe Connect
  • Cisco WebEx
  • Citrix GoToWebinar
  • Drupal
  • Gmail
  • Google AdWords
  • Netsuite
  • GoodData
  • Nimble
  • Outlook
  • Pipedrive
  • ReadyTalk
  • Thunderbird
  • WordPress
  • WebEx Event Center
Campaign Management Functionalities
  • Blogging Tool
  • Campaign Templates
  • Event Scheduling
  • Drip Campaigns
  • File Hosting
  • Instant SMS Message Creation
  • Drag-and-drop Campaign Designing
  • Content Management
  • SEO Content Generation
  • Real-Time Personalization
Main Features
  • Customer Relationship Management
  • Marketing Programs Automation
  • Marketing ROI Tracking
  • Sales Insight and Analytics
  • B2B Campaign Support
  • B2C Campaign Support
  • Inbound Marketing
  • Outbound Marketing
Security features
  • Customer Data Protection
  • Role-based Access
  • Multi-factor Authentication
  • Access Monitoring
  • SSL Encryption
  • Email Encryption
  • Password Protection
Learning Material
  • FAQ
  • Knowledge Base
  • User Guide
  • Video Tutorials
  • Live Webinar
  • Forum
Federal Requirements of Data Preservation
  • Yes
  • No

Pricing

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