One of the biggest mistakes that businesses make when it comes to their CRM software is the features they don’t use.
This happens because they invest in CRM with a handful of problems in mind, so they’re content as long as it solves them. But if you want to maximize your ROI, you should be utilizing every feature available to you.
Our latest paper explores the 8 most important features of CRM. If your goal is exceptional relationship management, it’s worth the read.