In our comparison of Marketo Engage vs. Watson Campaign Automation, Marketo Engage is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.
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* Vendor does not share prices.
A good tool for marketing.
The marketing part is quite strong. A good business software.
CRM integration is weak. The price is too high.
Its intuitive interface and comprehensive features make it a powerful choice, although some improvements in the WYSIWYG editor would be welcome.
Flexible scoring options, including BANT and behavioral scoring. Detailed reporting capabilities. Personalization and dynamic content for various elements.
Minor quirks with the WYSIWYG editor; split source and design views would be beneficial.
You can do a lot of things with Marketo.
UI is outdated, clunky and difficult to navigate.
It is helpful in scheduling emails to get to know the clients and communicating better in the future with them.
The quality check of emails before scheduling is very useful to gain a better experience of scheduling emails.
The customer service could be improved. Because, in spite of scheduling, my mails could not be sent. The customer support does not help much in this regard in spite of inquiry.
A good tool for marketing.
The marketing part is quite strong. A good business software.
CRM integration is weak. The price is too high.
You can do a lot of things with Marketo.
UI is outdated, clunky and difficult to navigate.
Its intuitive interface and comprehensive features make it a powerful choice, although some improvements in the WYSIWYG editor would be welcome.
Flexible scoring options, including BANT and behavioral scoring. Detailed reporting capabilities. Personalization and dynamic content for various elements.
Minor quirks with the WYSIWYG editor; split source and design views would be beneficial.
It is helpful in scheduling emails to get to know the clients and communicating better in the future with them.
The quality check of emails before scheduling is very useful to gain a better experience of scheduling emails.
The customer service could be improved. Because, in spite of scheduling, my mails could not be sent. The customer support does not help much in this regard in spite of inquiry.
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In our rating and review comparison of Marketo Engage vs. Watson Campaign Automation, Marketo Engage has 84 user reviews and Watson Campaign Automation has 14. The average star rating for Marketo Engage is 4.28 while Watson Campaign Automation has an average rating of 4. Marketo Engage has more positive reviews than Watson Campaign Automation. Comparing Marketo Engage vs. Watson Campaign Automation reviews, Marketo Engage has stronger overall reviews.
Marketo Engage vs. Watson Campaign Automation both offer a strong set of features and functionality including Customer Relationship Management (CRM) Features, Lead Management, Campaign Management, Campaign Types, Event Management, Reporting & Analytics, Supported Channels, Project Management Features, Drag-and-Drop Builders/Designers, Customizable Items, Data Management, Content Management System (CMS) Features, Course Management, Systems/Administrative, Password Management, Cybersecurity Features, Integration Options, Third-Party Integrations, Governance, Risk, & Compliance (GRC), After-Sales Service. In our feature comparison of Marketo Engage vs. Watson Campaign Automation, Watson Campaign Automation offers more of the most popular features and tools than Marketo Engage.
In our pricing comparison of Marketo Engage vs. Watson Campaign Automation, Watson Campaign Automation's pricing starts at N/A/month and is more affordable compared to Watson Campaign Automation's starting cost of N/A/month.
Our comparison of Marketo Engage vs. Watson Campaign Automation shows that Marketo Engage scores higher in usability for ease of use, learning curve, setup & support, ease of admin. Watson Campaign Automation scores higher in meets requirements, quality of support, but Marketo Engage has the best scores overall for system usability.
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