ActiveCampaign vs. HubSpot Marketing Hub: Which is Best?

ActiveCampaign vs. HubSpot Marketing Hub: Which is Best?

ActiveCampaign vs. HubSpot Marketing Hub Best Overall: HubSpot Marketing Hub

In our comparison of ActiveCampaign vs. HubSpot Marketing Hub, HubSpot Marketing Hub is the best option with a higher overall Wheelhouse Score. Wheelhouse Score uses a combination of feature and pricing comparison data, average user ratings, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

ActiveCampaign Quick Info
WH Score:
8.0
Pricing Score:
7.4
Feature Score:
7.5
Usability Score:
7.5
Company Size:All Sizes
Platforms:
HubSpot Marketing Hub Quick Info
WH Score:
8.4
Pricing Score:
7.5
Feature Score:
7.8
Usability Score:
7.6
Company Size:All Sizes
Platforms:

Pricing

ActiveCampaign Pricing
Lite
$29
per month
Plus
$49
per month
Professional
$149
per month
Enterprise
Contact Us
HubSpot Marketing Hub Pricing
Free Tools
Free
per month
Starter
$18
per month
Professional
$800
per month
Enterprise
$3600
per month

Features

ActiveCampaign Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Lead Distribution
  • Lead Nurturing
  • Campaign Orchestration
  • Drip Campaigns
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports
HubSpot Marketing Hub Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Lead Distribution
  • Lead Nurturing
  • Campaign Orchestration
  • Drip Campaigns
  • Virtual Event Planning
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • SEO & Keyword Tracking
  • Web Analytics
  • Revenue Reports

Pros & Cons

ActiveCampaign Pros & Cons
Pros
  • Easy to create campaigns and review reports.
Cons
  • None.
HubSpot Marketing Hub Pros & Cons
Pros
  • One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers
  • The platform is also great for building your website
  • But the real standout feature of Hubspot is their amazing support team
  • They are always quick to respond and offer helpful solutions.
Cons
  • The free version doesn’t offer much.

Reviews

ActiveCampaign Reviews
Top Favorable Review
M
Michelle
Reviewed on Jul 2, 2021

Active Campaign is quite user-friendly, in my opinion; it makes creating and reporting campaigns a breeze. But it might be annoying when there are sporadic problems with a website's responsiveness when changing a campaign.

Easy to create campaigns and review reports

Non responsive team

Top Critical Review
W
William
Reviewed on Jul 2, 2021

This CRM is great because it's simple to use and has all the essential data I require. It is an easy method of gathering all leads.

Easy to use

None

HubSpot Marketing Hub Reviews
Top Favorable Review
S
Sheri
Reviewed on Jul 2, 2021

If you are looking for a tool to keep track of clients, build your website, and set up marketing campaigns, Hubspot is a great option. However, be prepared to spend some time learning how to use the platform. And if you do run into any issues, their support team is there to help!

One of the best things about Hubspot is its ability to keep track of clients and automate marketing campaigns based on various triggers. The platform is also great for building your website. But the real standout feature of Hubspot is their amazing support team. They are always quick to respond and offer helpful solutions

While Hubspot offers great functionality, it can be confusing to use at times, especially when it comes to formatting a landing page. However, their support team is quick to offer workarounds and solutions

Top Critical Review
R
Robert
Reviewed on Jul 2, 2021

This is an extremely easy and flexible tool to work with. Really made for small businesses.

The free version doesn’t offer much.

Alternatives

ActiveCampaign Alternatives
8.8
8.6
HubSpot Marketing Hub Alternatives
8.8
8.6
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ActiveCampaign vs. HubSpot Marketing Hub: Detailed Comparison

ActiveCampaign vs. HubSpot Marketing Hub Top Ratings & Reviews: HubSpot Marketing Hub

In our rating and review comparison of ActiveCampaign vs. HubSpot Marketing Hub, HubSpot Marketing Hub has 220 user reviews and ActiveCampaign has 9. The average star rating for HubSpot Marketing Hub is 4.53 while ActiveCampaign has an average rating of 4.11. HubSpot Marketing Hub has more positive reviews than ActiveCampaign. Comparing ActiveCampaign vs. HubSpot Marketing Hub reviews, HubSpot Marketing Hub has stronger overall reviews.

ActiveCampaign vs. HubSpot Marketing Hub Best Features & Functionality: HubSpot Marketing Hub

ActiveCampaign vs. HubSpot Marketing Hub both offer a strong set of features and functionality including Customer Relationship Management (CRM) Features, Campaign Management, Event Management, Reporting & Analytics, Supported Channels, Drag-and-Drop Builders/Designers, Customizable Items, Content Management System (CMS) Features, Systems/Administrative, Cybersecurity Features, Integration Options, Third-Party Integrations, Governance, Risk, & Compliance (GRC), After-Sales Service. In our feature comparison of ActiveCampaign vs. HubSpot Marketing Hub, HubSpot Marketing Hub offers more of the most popular features and tools than ActiveCampaign.

ActiveCampaign vs. HubSpot Marketing Hub Best Pricing: HubSpot Marketing Hub

In our pricing comparison of ActiveCampaign vs. HubSpot Marketing Hub, HubSpot Marketing Hub's pricing starts at Free/month and is more affordable compared to HubSpot Marketing Hub's starting cost of Free/month.

ActiveCampaign vs. HubSpot Marketing Hub Best Usability: HubSpot Marketing Hub

Our comparison of ActiveCampaign vs. HubSpot Marketing Hub shows that HubSpot Marketing Hub scores higher in usability for learning curve, setup & support. ActiveCampaign scores higher in ease of use, meets requirements, quality of support, ease of admin, but HubSpot Marketing Hub has the best scores overall for system usability.

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