The Best Way to Connect with Online Buyers Today
Interview with Randy Kremlacek, President and Owner of TeleDynamic Communications
TeleDynamic Communications has provided communication systems and services to businesses for three decades. Today, the company provides a full range of communications offerings including hosted PBX, managed PBX, SIP trunking, and Digium solutions as a select reseller.
President and owner Randy Kremlacek shared his thoughts with us on his best ways to meet new clients.
Wheelhouse Editor (WH): Thanks for talking with us, Randy. What are your top three best sources of leads in terms of lead quality? Please rank them with #1 being your best source.
Randy Kremlacek (RK):
- Referrals from our own customers
- Wheelhouse leads
- Product specific buyers who found our site through a Google search
WH: What are your top three best sources of leads in terms of generating a high volume, or quantity, of good leads?
RK:
- Wheelhouse leads
- Referrals from our own customers
- Product specific buyers who found us through Google
WH: What marketing methods do you do yourself and what made you decide to outsource lead generation to Wheelhouse?
RK: We do a considerable amount of SEO and PPC, and we market to our installed base and current prospects through regular email campaigns.
We decided to work with Wheelhouse to meet additional buyers beyond who we were meeting through our own marketing efforts. In addition, I like Wheelhouse because of the favorable risk-to-reward ratio and no up front costs.
WH: What are the average sales cycle times for each of your lead sources?
RK:
- Wheelhouse: 60 days
- Customer referrals: 120 days
- Product specific buyers who come to us through a Google ad: 45 days
WH: What do you like the most about your Wheelhouse leads?
RK: First, they are generally quite accurate. We get very few bogus leads. The information provided is rich in comparison to what your competitors provide. Generally, the customer is less of a price shopper than other sources.
Some of our highest quality leads come from Wheelhouse. We are a relatively small company and I see every lead that comes in and every sale that’s made. Wheelhouse leads have a good close rate and the quality of customer is typically quite high.