Hero Resources

ROI Calculator

Estimate the True ROI from Your Leads - Complimentary ROI Calculator

Tracking and measuring the key steps in your sales process, otherwise known as the “sales funnel,” is essential for gauging the health of your sales pipeline and getting insight into what’s working and what isn’t in the process. Yet a simple monthly snapshot that shows leads in that month and sales closed that month does not depict an entirely accurate picture, as most vendors' sales cycles are longer than one month. This means you can’t truly measure the return on investment from your leads or true close rates until a few months down the road, after some of the leads become sales. But if you are diligent about tracking month after month, you’ll start to see patterns that you can improve upon. To make it easy, we’ve provided an ROI calculator to help you forecast your overall close rates, cost per sale, and the ROI generated from your leads. You’ll be able to spot trends, benchmark strong months, raise the bar on activity, and forecast closed deals based on pipeline activity today.

Click here to download the complimentary Wheelhouse Marketing ROI Calculator (Excel spreadsheet.)

Click here to view the demo on how to use the ROI Calculator (movie.)

Here Are a Few Notes on the Calculator:

  1. The yellow fields are editable, so you can enter the numbers that are relevant for your business. Because this is a forecasting tool, you will have to make estimates on your average connect rate - the percentage of your leads that you actually connected with; your opportunity rate - the percentage of your connects that become opportunities, or invitations to send a proposal; and your leads to opportunities close rate - the percentage of opportunities/proposals that become closed deals, or sales.
  2. Once you’ve entered these percentages, as well as your cost per lead, the spreadsheet will show you your average lead to sale close rate - the number of leads you need to close a sale.
  3. You should already have a general idea of your sales cycle times, even if you have not used Internet leads before. Generally, Internet leads from top providers close at a faster rate than leads from other marketing programs because these leads are from buyers who are actively in the market to make a purchase. Until you’ve established a track record for sales cycle times from our Internet leads, it’s best to just start with your current average sales cycle time.
  4. You’ll need to enter your average revenue per sale to get a true picture of the ROI from your leads.
  5. The ROI Calculator will give you an idea of your cumulative revenue and ROI over the course of the next 24 months. If your average sales cycle time if six months, you’ll be able to see that, while you’re not realizing immediate revenue today, by diligently working your leads, there will be a very prosperous light at the end of the tunnel.