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Are You Missing Online Opportunities?

Business product buyers are increasingly turning to the Internet to find the products they need, and vendors who are not connecting with them could be missing valuable opportunities. These buyers have more immediate access to product information than ever before, and the most progressive vendors are connecting with them online to cost-effectively meet this demand.

Business Buyers on the Internet

"Businesses have begun to clamp down on expensive offline tactics and are instead turning to measurable, ROI-driven online channels..."

In a recent study conducted by Forrester Research entitled “B2B U.S. Interactive Marketing Forecast, 2009-2014,” analyst Michael Greene stated, “Businesses have begun to clamp down on expensive offline tactics and are instead turning to measurable, ROI-driven online channels”1 in order to more cost effectively connect with their prospective customers. Connecting with buyers on the Web offers vendors two distinct advantages:

  1. More Buyers: More business buyers are relying on the Web to find the products they need, giving vendors broader access to more prospects.
  2. Lower Cost: The Web offers a far more cost-effective and measurable way for vendors to connect with these buyers than traditional advertising methods.

Here are some compelling statistics that demonstrate how more business buyers are relying on the Web to find products and how vendors are choosing to invest more of their marketing dollars online in order to meet demand: This will be useful for you as you evaluate your marketing budget and consider the optimal ways to connect with more in-market prospects business product buyers:

  • 75% are researching and shopping for products online.2
  • 96% believe that online marketing is appropriate for business users.
  • 83% have taken action as result of seeing an advertisement on a B2B website.
  • 70% expect their use of B2B websites to increase over the next few years.3

Business Product Vendors:

  • Business-to-business vendor spending on interactive marketing will more than double in the next five years, jumping from $2.3 billion in 2009 to $4.8 billion in 2014.
  • 73.4% of vendors plan to increase their online advertising spending compared to just 19.8% who say they plan to increase print advertising.4
  • 61% of business product vendors say their top goal for 2010 is customer acquisition, compared to 15.5% who say it’s brand awareness.

Find Out How Many Opportunities You May be Missing

Vendors who are not maximizing their access to business product buyers across the Web are missing out on valuable opportunities.You can find out how many buyers are shopping for phone systems in your market right now with a complimentary Wheelhouse Leads Estimate.

Click here to get an estimate of the opportunities you may be missing.
 

  1. Forrester Research “B2B US Interactive Marketing Forecast, 2009-2014.”
  2. Business.com.
  3. http://ezinearticles.com/?B2B-Online-Marketing-Statistics&id=2026252.
  4. BtoB Online “2010 Outlook: Marketing Priorities and Plans.”