Do You Really Know What You're Spending on Marketing?
There’s a marketing adage that says it costs nine times as much to acquire a new customer as it does to keep an existing one. Do you know if this is true for your organization?
Internet Marketing
Alarming and Promising B2B Stats
The latest statistics show that opportunities abound for B2B sales and marketing teams who are leveraging the Internet, however certain activities and habits are chipping away at their gains.
4 B2B Buying and Selling Trends in 2011
Marketers who cater to the way business buyers are shopping today, by delivering relevant content at the right time through the right channel, can turn last year's challenges into today's opportunities.
The Big 3 Indicators of Lead Quality
When it comes to lead generation, there are three key factors to consider when judging the overall quality of the leads generated from any marketing program.
How Business Buyers Are Shopping Today
A recent study found that 9 in 10 business buyers say “when they're ready to buy, they’ll find you." Here is new data on where and how business products buyers are shopping today to give insight to B2B marketers as they position their products.
Getting the Most Bang for Your Online Marketing Buck
Wheelhouse VP of online marketing, Sameer Sugwekar, discusses how business product buyers research products today and the optimal way for vendors to meet them.
Leveraging the Internet to Grow B2B Sales
Ian Pugh, director of sales for Gsolutionz, a provider of a range of communications systems and technology consulting services, discusses how they're succeeding with online marketing.
Is Social Media Overtaking Email? Latest Data
Is social media overtaking email marketing by monopolizing people's attention? Here’s the latest data for online marketers to consider when thinking about directing resources to these two channels.
Should You Integrate Social Media and Email Marketing?
The marketer who implements a strategy that integrates email marketing and social media can win big – or waste company resources. The key is to be clear on your objectives at the outset and disciplined about program performance metrics.
Will Google Caffeine Help Business Product Vendors?
Google recently released the newest version of its search index, with results estimated to be twice as fast as ever. Wheelhouse founder and CEO Greg Baszucki discusses what this means for business product vendors.
Infotainment Marketing Tools
The term "infotainment" has some negative connotations, particularly when it’s used to describer audience hungry news organizations. But is there a positive and useful side to infotainment? We think so, especially when it comes to marketing.
18 Email Marketing Content Ideas
The opportunities presented by email marketing show no signs of slowing down. Here are some ideas for creating the kind of email content that will help keep your audience engaged over the long term.
Are You Missing Online Opportunities?
Business product buyers are increasingly turning to the Internet to find the products they need, and vendors who are not connecting with them are missing valuable opportunities. Get the latest data that shows you why.
Survey Results: Vendors' Forecasts for 2010
In the May 2010 issue the Wheelhouse Vendor Newsletter, we asked readers about their general sales and marketing forecasts for 2010. Here are the results of that survey.
Prospect Sources and How They Differ
There are a variety of ways that vendors can acquire new prospects, each occupying it’s own niche in the customer acquisition universe. Yet costs, measurability, resources required, and the ability to deliver in-market prospects vary. Here’s a look at the main sources and how they differ.
9 Fundamentals for Online Marketing Success
The Internet has dramatically changed the way we do business, especially in how we find customers. Yet many businesses are not utilizing the basic online marketing tools that are available. Here are nine marketing basics to connect with more in-market buyers.
Email Responses that Get Results
Some 250 billion emails are sent by Internet users every single day. It’s a staggering statistic, but you can see why so many of us can get sloppy with the emails we send. Don’t fall into the sloppy email trap. Here's a list of email best practices to use when responding to your leads.
5 Question to Ask Before Embarking on a Social Networking Program
Social networking has become one of the most popular activities that online consumers are engaged in and, as a result, businesses are both benefitting and suffering from its power. Here are some key questions to ask before starting a social marketing program for your business.