How We're Different
Avoid the Suspects and Connect with Ready to Buy Prospects
Wheelhouse is different from typical list services and lead providers. While many services provide names and contact information of potential customers, only Wheelhouse delivers prospects who have been sourced from the top business sites on the Web and who have undergone a multi-step qualification process.
Traditional Marketing
Traditional marketing (television, radio, and print) still plays an important role in the marketing mix for many vendors, yet, across nearly ever industry, the trend continues to move to more dollars being spent online. The problem with traditional marketing is that the performance of campaigns (and ROI) cannot be tracked and measured easily or effectively.
List Services and Database Access
List services and database access may provide a collection of names, titles, and other contact information; but the vendor has no way of knowing if the contact is actively in-market or if they’re interested in specific products. These services provide no knowledge of where the contact is in the purchasing funnel, or whether they’re “in the funnel” at all. In general, sales people use these list for cold calling, in hopes they contain some opportunities.
Telemarketing Services
Telemarketing companies may offer a variety of services, from gathering missing contact information to pre-qualifying prospects; however, they usually rely on the vendor to provide the prospecting list. In most cases, telemarketing services are outsourced to cold call an unqualified list for the sales team. Telemarketing services may also require ongoing management to ensure consistent results, which can be resource intensive and expensive for vendors. Furthermore, telemarketing services’ expertise is not in sourcing and qualifying new, in-market prospects online.
Lead Providers
Lead providers offer prospects’ contact information and product preferences; yet lead quality can vary greatly, and few go to the detailed level of qualification that involves an in-person interview to refine the buyer’s business needs and analyze their buying intentions.
Appointment Setting Services
Appointment setters most often require a call list from the vendor and are incented to set a certain number of appointments, regardless of how serious the buyer is, or where they are in their purchase time frame. Critics of this method usually site non-opportunity appointments, which cost the company money and drain sales resources.
Tradeshows and Conferences
Tradeshows, like traditional marketing, can play an important part of the overall marketing mix; however they tend to be expensive for vendors (from travel time to employee’s time away from the office, the cost of a booth, sponsorships, etc.). In addition, as with traditional marketing, cost per lead, cost per sale, and overall ROI can be difficult to measure.
How Wheelhouse Is Unique
Wheelhouse is unique in our ability to deliver highly valuable prospects to vendors because of our:
- Expertise in online lead sourcing, verification, qualification, and delivery. The Wheelhouse team is comprised of veterans in Internet marketing and online sales leads.
- Best of breed technology, including state or the art lead sourcing, validation, verification, and delivery technologies.
- Team of product consultants who speak to business buyers every day about their needs, buying intentions, and purchasing time frames, and deliver that information to the vendor.
- Network of Wheelhouse-run and partner websites, which are designed to attract serious business products buyers by providing a wealth of objective, easy to absorb product information, comparisons, and recommendations.
- Track record of success helping vendors generate more revenue with a solid ROI.